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According to the american marketing association, honesty as an ethical value includes _____.
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Which is the best ethical code for marketing?
The American Marketing Association (AMA) offers a concise ethical code to be embraced by the marketing community. Ethical norms, the first part of the code, are established standards of conduct that provide guidelines for how to behave.
What are the ethics of the American Marketing Association?
The American Marketing Association commits itself to promoting the highest standard of professional ethical norms and values for its members (practitioners, academics and students). Norms are established standards of conduct that are expected and maintained by society and/or professional organizations.
What is the AMA's definition of marketing research?
— The Definition of Marketing — AMA What Is Marketing? The AMA’s definitions of marketing and marketing research are reviewed and reapproved/modified every three years by a panel of five scholars who are active researchers.
Where can I find the AMA Code of ethics?
An array of such codes can be accessed through links on the AMA Web site. Consistent with the principle of subsidiarity (solving issues at the level where the expertise resides), we encourage all such groups to develop and/or refine their industry and discipline-specific codes of ethics to supplement these guiding ethical norms and values.
Last Update: Oct 2021
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